Do-it-yourself branding course
Define your own mission and vision statements, design your own logo, and website.
I’m teaching you to build your brand your own damn self.
PRE-SELLING NOW for 1/2 off!!!!
This DIY BRANDING COURSE is available to purchase NOW! The early birds get much better than worms this time. Get special downloads, checklists, connect with other members and get special pricing when you sign up now. Price goes up to $1,450 soon.
Join now for $725
It’s time to turn heads
You have 10 seconds to make a first impression. Do you really wanna leave that up to half-ass branding? Let’s do this together, the right way.
Get Clarity
Have you answered the hard questions? Know the answers now so your customers don’t have to ask.
Sell your vision
Believe it or not, your customer can feel moved by and even loyal to your business when you connect with them through your branding.
paint the picture
Tell your story so your customers can see themselves in it. Communicate what you do in a way that solves their problems, makes their day.
Expand your business
Break through the noise and get noticed. Be consistent with the brand experience and support.
In this course, you will:
Define your WHY, your mission, your vision, your core values
Create buyer personas for your target market
Write your story in a way that connects with buyers
Define your approach and brand promise
Get instruction on brand families that communicate what you are going for: boldness, calm, trustworthy etc.
Design your logo in Canva and export the files you need
Design your website landing page in Squarespace or a similar platform with calls to action
Learn how to use canva to set up your brand for consistency
Learn how to use ALLLL the big foundational items you built to write your website copy, your social media bios and more.
I might be insane. I mean… take my job already! Nah, but in all seriousness, I really want to set you up for success, and I am all about empowering you to know more than enough to be dangerous!
It’s your brand, so let’s own it.
Price goes up to $1,450 soon!
Karli J.
“I literally took like 3 pages of notes during your course today it was so good! So much clarity can’t wait for more”
Tamara C.
“Jordan! This course is SO MUCH FUN and so well thought out and organized... No ai could compete with this. Ever.”
THE ROADMAP
MODULE 1
YOUR WHY: BUILDING THE BRAND FOUNDATION
Your Why is the most important aspect of your business. Your core values are your compass for everything you do, everyone you decide to work with, every partner, sponsor, future expansion.
Your mission is what you do and how you do it. Your vision should speak to how you want to change the WORLD. Yup, think that big.
You can’t truly know if your brand colors, logo, website functionality and design will hit home until you know all of the above.
MODULE 2
YOUR CUSTOMER
Your buyer persona profiles need to feel like your best fricken friends - you know that much about them. You can finish their sentences.
MODULE 3
YOUR RELATIONSHIP
If your brand was a person, what would they be like? Would you hang out with them? Your brand personality and voice can really influence all of your messaging. Think Nike, or Old Spice, you know what you're getting there, right? They have fun with their personality and voice.
Your Brand Promise and Unique Selling Proposition speak right to your buyers.
MODULE 4
YOUR VISUALS: THE SEXY STUFF
Now we know where we are headed, we have a solid and approved blueprint for this brand house we are building. We can start to get a mood together. What kind of feeling do we want people to have when they experience color, font, and imagery?
We get to build a mood board, a style guide, and a logo (with all of the appropriate files), and we decide how those items are explored and used.
MODULE 5
YOUR WEBSITE
Your website should make visitors feel everything you built in modules 1 + 2. It’s like someone walking into your store for the first time. How welcome are they? Do they want to explore and learn more? Well, I hope so.
We will build a landing page and a few other basic pages to get you started. We will use the content you created in Module 1 to really inform the most important pages and paragraphs on your site.
GRADU-FRICKEN-ATION
And just like that, you graduate. You have your community and the course for LIFE so pop back in any time you need to. We will briefly go over the launch but I’ll be offering additional content planning courses that you get discounts on because, well… you are investing in YOURSELF, and I really think that deserves a reward.
THE VALUE THO’
My brand foundation process and strategic process - $1,250 value
Buyer Persona Creation - $1,000 value
Logo Design - $1,250 value minimum
Brand Kit Design + Curation - $1,500 value
Web Copy - $2,500 value
Web Design - $4,000 value
Total that up: $11,500-ish
But I’m going to teach you how to do the damn thing for $725
Price goes up to $1,450 soon!
You might be thinking…
‘but i’m not creative and i can’t design a logo.’
there are tons of tools that make drag and drop design much easier and manageable to get you started. and i’m gonna show you how with instructional videos and support!
Then we will set your brand up to make template creation and consistency almost automatic.
